Silt is a self-initiated project I developed for a Colorado high-desert skincare line built for the values-led woman who expects the same standard from the brands she buys as the work she puts out. I centered the visual identity on a hand-drawn spiral icon that nods to the slow formation of desert geology and the deliberate nature of a daily ritual, paired with a refined serif wordmark and an earthy, WCAG AA-accessible palette drawn directly from the Colorado landscape. I applied the identity across packaging, retail signage, shopping bags, outdoor advertising, and product mockups — demonstrating how a single considered concept scales across every touchpoint