Big Bank was a rebrand and campaign for StarOne Credit Union, built around Ragnar the Terrible, a fictional warlord who interviews at big banks because, like them, he's a notorious inflictor of pain, positioning StarOne as the refreshing alternative.

Working under the creative director at HUb, I executed the campaign across out-of-home and digital: transit formats at full production spec (light rail, bus kongs, bus tails, Gillig wraps), Clear Channel and Outfront placements, and the digital ad set.

I also designed the fictional "Big Bank" brand identity and all the in-scene signage the campaign's world is built on.