Jules a women's designer consignment store in Seattle built on the feeling of reaching into an older sister's closet. The store has since closed and relaunched as Katybird, but the brand I built for Jules laid the foundation for that evolution. The identity needed to feel aspirational yet familiar, chic without being cold. I centered it on a flowing script wordmark and monogram mark, paired with relaxed hand-drawn illustrations that bring warmth and personality to every touchpoint. A restrained color palette keeps the aesthetic elevated while the illustration system gives the brand an approachable, story-rich voice across social content, gift certificates, tote bags, and embossed business cards.