Isle Event Rentals was a real client project completed through Goose Collective. The company was entering a crowded event rental market with no existing brand — they needed an identity that could communicate premium quality while still feeling warm and personal, not cold or corporate. I built the identity around a hand-drawn tent icon and Ovo serif wordmark that brings quiet authority without formality. A navy and gold palette with warm neutral tones positions the brand firmly in the premium events space, while a suite of hand-drawn illustrations gives the system a personal, celebratory warmth that sets it apart from generic event rental competitors. The final brand system was delivered to the client and rolled out across all touchpoints.