What if a craft brewery had a little too much fun naming its beers? That was the premise behind Cody Craft Beer, a self-initiated concept brand themed around my childhood dog, Cody.

I invented the whole world: bold geometric patterns, unapologetic typography, and a lineup of beers named Paw, Fetch, Good Boy, Roll Over, Sun Spot, and Treat. The identity runs across can packaging, merch, and a full brand system.